As of the third quarter of 2023, around 32.8 percent of internet users in the United Arab Emirates stated that they discovered brands via search engines. Ads on social media accounted for 32.2 percent of brand discovery.
Sources of brand discovery in the United Arab Emirates as of 3rd quarter 2023
Characteristic
Share of internet users
Search engines
32.8%
Ads on social media
32.2%
Online retails websites
30.1%
Brand or product websites
26.7%
Word-of-mouth recommendations from friends or family
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Sources of brand discovery in the United Arab Emirates as of 3rd quarter 2023 [Graph]. In Statista. Retrieved November 12, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1392653/uae-sources-of-brand-discovery/
DataReportal, und We Are Social, und Meltwater. "Sources of brand discovery in the United Arab Emirates as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed November 12, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1392653/uae-sources-of-brand-discovery/
DataReportal, We Are Social, Meltwater. (2024). Sources of brand discovery in the United Arab Emirates as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: November 12, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1392653/uae-sources-of-brand-discovery/
DataReportal, and We Are Social, and Meltwater. "Sources of Brand Discovery in The United Arab Emirates as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1392653/uae-sources-of-brand-discovery/
DataReportal & We Are Social & Meltwater, Sources of brand discovery in the United Arab Emirates as of 3rd quarter 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1392653/uae-sources-of-brand-discovery/ (last visited November 12, 2024)
Sources of brand discovery in the United Arab Emirates as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1392653/uae-sources-of-brand-discovery/